How can I tell if my keywords are working well?

Performance of your keywords in your account 'Keywords' tab check regularly.
'A' qualified status means your keyword is eligible to trigger ads. Click on the icon in the Status column about the performance of your individual keywords to get more detail.
So, the most important metrics to assess a clickthrough rate (CTR), because these people who click your ad after he saw it displays the ratio. Produced a relatively low CTR keywords (less than 1% on the search network) can often be improved as. Above tips will help improve your keyword's performance implementation. For a high CTR on Google will help increase your ad's position.
What statistics Learn more about look out for keywords.
Does not affect how I pay my keywords?
If your keywords are well chosen and you are following the tips above, your ad in a high position at a lower price or can show.
An auction-style bidding system works on AdWords, the keyword to trigger your ads will appear with advertisers to bid. Often as many advertisers will bid on a keyword that Google ads will appear in a position to determine what should and page. To do so, these two bids and is looking at the quality of your keyword:
Per click bid (max CPC) • Cost is the amount you are willing to pay when someone clicks on your ad
• How relevant to your ad and keyword quality score is related Google, which a number of things including your CTR, is determined by the searches are for
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