Four steps to great keywords (without keyword tools)

A suggestion tool keywords most people when they try to find new keywords for your campaigns. While the suggestion tool keywords are good, should not be the first step in their research of keywords.

Before using a tool keyword suggestion, ask yourself these questions:

1. Keyword research what problems your product or service can solve?
2. What potential customers to ask questions?
3. Uncommon solutions can offer?
4. Products and services you offer?

As you can see, products and services offered by the less important. A person with a headache now that Shiatsu can help provide them. Shiatsu what I know now and if found, may be unable to write properly. The same applies for all other industries and services.

For this reason, it is important to use keywords to your products or services first before focusing on three points.

1. Problems with your product or service can solve?

In this example, the problem is that your product or service can solve a headache. Make a list of words that describes the problem:

Headache, headache racks, migraine, headache cycle, severe headache, Roach, persistent headache, etc.

2. What potential customers to ask questions?

People write in the Google search box of different things when they try to solve your problem. Here are some real questions that are on Google (suggestion tool keywords IBP use keywords that are detected by the real Internet to find):

* Why I had a headache
* Why does my head hurt when I cough
* How to get rid of migraines without medication
* How to get rid of migraines during pregnancy
* Why I can not concentrate on anything
* Why am I so tired
Etc. *

The problem is that your product meets certain circumstances (fatigue, anger, concentration problems) does. Know your keyword phrases in these circumstances.

The problem is also another example (migraine and pregnancy may be linked factor). Create keyword phrases that relate to these factors.

3. Uncommon solutions can offer?

Most people take a pill when they have a headache. In this example, you have a solution that many people do not know about the offer (Shiatsu). The following phrases will work for you:

* Migraine headaches without medication to get rid of
* Get rid of headaches without pills

offering original solutions can also be used in your AdWords ad copy and on our website. For example, you can create Web pages on the following topics:

Aspirin * How to get rid of headaches without using
Migraine without drugs in an unusual way of healing *
Etc.

4. Products or services you offer?

Of course, it also has products and services that you offer your ads and SEO campaigns should use the name. In this example, this:
Shiatsu massage, shiatsu, etc.

In trying to find new keywords, a short history describing the problem and solution: "Tell a person has a headache headache due to racking of the person that is not focused and the person may be tired. In Instead of taking a pill., there can be other solutions that solve my service Shiatsu .. "
In doing so, you have several keywords around which will create a new website and PPC advertising. Of course, you can combine this method with the suggestion tool keywords can do.