Six things that you should know about SEO

1. SEO takes time
Optimize your website today or tomorrow and next week you can expect results. Search engine optimization takes time. Pages optimized for search engines to find your new, they must find a new link to your website, indexes, etc have been updated

2. You must change your web pages
If you want to get high rankings for certain keywords, these keywords will be displayed on their websites. Your website in a keyword if the keyword with a lot of other web sites link to your website does not appear to achieve high rankings. The exception, however.
In general, the keywords you want to display on your web pages should and should appear in your web pages are in the right elements. For that reason, you change the HTML code of your website as easy as possible for the search engines have to analyze your site.

3. You need links and you need the right links
Good backlinks are important for high rankings on Google. Post yourself and usually does not help your ranking could be banned from the Google index.
As a general rule, it is easy to find a link, the less its impact on the status of your website on Google. Related websites will link to your website and link text should include keywords. Their website is more attractive, it will be easier good connection. Linkworthy the content of your site that other people can talk should offer.

4. It is important to choose the right keywords
If you are a website optimization rock band you think it would be nice if your site "" mp3 keyword has been found. He is good, but that does not mean maybe. "People interested in looking at anything MP3: mp3 players, mp3 decoders, the latest lyrics Justin Bieber, general information about the file format, etc. If these people come to your site Rock Band They can not get the information you are looking for.
Keywords to attract the right kind of people to optimize their websites. For example, "unsigned rock band" or "Rock Band London.

5. You must be realistic
"MP3 and highly competitive keywords are the search results page is possible, but first age to its competitors and web sites created with a lot of backlinks will be. It is very difficult to move these pages. Only a few pages and you have a website with your competitors have great websites with forums, communities, blogs, etc to improve your website if you want to compete. Search engines want to show the best sites on results pages. Just one word to you as "less competitive keywords such as MP3, for starters I want to get high rank and then proceed to more competitive conditions. The search engines believe your site before they must be given much higher range of competitive keywords.

6. You must set the right goals
Search engine optimization of a high Google PageRank (Google Toolbar is the green bar) is not. About the right keywords for the right people to your website to get listed high. The goal of search engine optimization is to increase sales. Any possible keywords related to your business even if they are not to be listed. Have keywords that will bring buyers to your site to be listed. Usually, it takes some time to find the best keywords for your website. PPC ads running and Conversion Tracking helps you find the best keywords.

20 SEO Tips for 2010

1. Canonical - Canonical Issues to consider the issue of ensuring that there is a preferred choice or control of the default page (http:// or www) is. Three variations of the homepage is one of the reasons or html .. Default.htm PHP, programming platform, configuration of server (Unix or Windows) as well as static pages, depending on whether you or a content management system you are using http:// or https: / / www the need to strengthen your website in less powerful chips Avoid sharing your site.

2. Listing and frequency comb - look at the number of pages to track a set frequency tracking site. O If you have a home page that is crawled regularly and inside pages are ignored, it is often the result of the lack of internal or external links.
Sitemap You can request a folder by folder basis, a link to a footer site map of the maser (attached to the template of all Mini Sitemap) to increase the list of input-output . Legal form of a link page and the page ranking factors feed through the integration of various mistakenly Sitemap (an influence on levels below the drip site architecture).

3. Orphan Pages Orphan Pages and dead ends - to check to determine whether the pages are linked to ensure adequate tracking. Or if you have a page or subpages of a site that is linked to only a few in the folder, you may rank well in search engines that the page can not imagine. If you yourself do not "get it right keywords in body copy reference (by adding a support page), or primary or secondary navigation, you may not expect the search engine itself more than that reliability can pay with that page. Or in PDF format (which is related to their rank and sponge web at the flow may be tired).Ensure that PDF files absolute (full URL links back to your site is used), so no ranking factor pool and is where the rest of your site can benefit traps.

4. Dynamic URLs - if the pages are created dynamically, trying to erase or rewrite the URL as possible parameters, or URL / Mod Rewrite of use.
Whenever you have data or a session in the URL query string parameter or, less likely to listing.Especially if there are such conventions 55.aspx PID = 23D-? In the end, when a naming convention SEO friendly with a little programming can take its place as the. Value SEO without compromising functionality or the entire volume is lost, sub folders, categories, etc can be rewritten.

5. Naming Conventions - use the correct name (subject or keyword conventions first, then switch plural variations, the tag line.) O Here the goal title, description and naming conventions, but the essence is simple to use and more useful in a post. Any words using topical reinforce hierarchies based on a relevant forum for relevant keyword synonyms clustersand search engines understand the importance of co-occurrence matrix as a switch.

6. Management of Outbound Links - big pages (10 pages ranking in the top level that more factors need) for less than 50 outbound links per page link, try the top.
More links coming out of a page, the page elements or under rating factor as equity. The only case where there is a concern if the page itself is augmented by other strong internal pages or other sites is the strong incoming links from a page of links to the far left counter the influence bleeding.

7. Footer / cleverly in moderation one place to another range links join sections - use the links at footer.
O footer links still work (at the bottom of a page with text links that contain keywords 5-10), but also the intention that the content of the pages themselves to sufficiently different from other pages are not diffused. If a page in a more than 300 unique words on the page, navigation and other structures collapse and herpes bring code to offset all or pages sole and optimal diffusion of coherence may lose relevance.
O For example, if you have a page that is only a paragraph or two that you ranked for specific keywords for the hope of the page, your only interest for web browsing is Trump. Search Text view cached pages to see how search engines without their code and style sheets or java script to view its contents.
O footer links to pages containing little that can help achieve balance, but on pages with enough content for use in its season contribution.

8. Broken Links - Link broken links which may be a bleeding flow within a site and verify that the weak. Or a broken link problems with search engines, and can not connect the dots to the ranking of the sites are suffering. If you are using WordPress our last pluginSEO monitor a 404 to find broken links and site to which you can remove features sweeps.

9. ALT attributes in images - Use ALT attributes of images while protecting the integrity of content to provide internal links to the rating factor.
The images using the text attribute "alt" on page O-material to strengthen the current level of importance to improve the relevance of a page allows.

10. Anchor Text - Optimize proper use of anchor text and add more pages of a waste site links alternative there is no equity. Anchor Text or optimizing the use of keywords related with links to relevant pages within a site.Just me and you know they are virtual theming (which co-occurrence of keywords by means of secondary navigation making important first). Or the only competitors in each thin layer can distinguish my site rankings for a site of integration of the factors. This is only one reason why Wikipedia dominating search results, is due to the virtual theming.

11. Flat site - site architecture architecture as possible to maintain or use tracking information architecture and support as much as bread crumbs.
Avoid O / ay more descriptive naming conventions for domain.com / site URL using electronics and flat black sports watch vs / page.html / color categories or products subfolders within a web site domain. com. HTML
Closer to the more competitive keywords are the landing pages or root folder is easier for them to rank additional factor classification in the page and the page number to the page content would be to express to win.

12. Volume of content - Ensure sufficient to overthrow a content keyword competition.
With a handful of ingredients for 5 million pages competing with the intent to qualify for a keyword is an exercise in futility o. Are you the topic relevant to the articles, posts or pages, all internal links and keywords on the signs of the page should be appropriately integrated.
Or for each keyword relevance and there is a turning point threshold, you get to the page with more prosperity even pages (link to review other officials), offset by the contestants will be required. However, in both cases, the content is a necessity.

13. Relevant Links - Links related to the document relevant landing pages through virtual theming to pick favorites.
Or premise is simple, if you have a page on the engine, and a keyword appears Pistons, Detroit Pistons keyword link on the page. Everybody (only do this once per page for the keyword you more) of your keywords and you just added a virtual item appears. This means that each page can now work collectively, the parents (the subject of the main root and support the keyword).

14. For larger sites, meta - tags, meta descriptions, but for smaller sites, an additional or alternative space for the title and keywords meta data use. Always use a title or brief and relevant, but if you have several pages on a topic, then decide what keywords the search engine from the page fragment / meta description, other more visible and relevant.
O Also make sure that you describe as a defect or content management is common for all pages, titles do not share a common goal, using the system. The sharp down to the lack (of character, how to shoot ranking site).

15. Deep Links - At least 5 to 10 other sites linked to by the rebound to build inbound links for each page gets them.
O site without links is a page or a page of other sites that have little value to readers and search engines. Terms of popularity and millions of website owners who may not know or simply May, if you have deep links to a page if you think the standard normal to want more than one page.
A deep (links to pages other than the home page full of links to websites) to classify the individual pages for many keywords or start to appear. Not only to create a more robust user experience, but their classification for the dependence of an object or a home page is not linked to the usual way. Here take at least 5-10 per page (minimum gain traction on the page) Otherwise, the page is the preferred destination of internal link and deep link is expected to receive the inbound links found.

16. Based Keywords - A page with links to multiple anchors (build keyword derivatives) and "perfect" to match keywords, as well as to update the position. How each page of your website deals with the habits of interior and exterior coating can be controlled by o. care. This post titled "How to Create SEO including the ranking of this procedure is a breakdown masterful.

17. RSS Syndication - a site set up multiple RSS feeds to syndicate your content inside of backlinks from other sites to attract natural.
Or just an RSS campaign proper link to your website can build enough. A strategy for content development and release time with the current content, increasing traffic and the domain only for the most competitive vertical markets produce relevance ranking and authority may lead. This SEO mail, RSS and syndication strategy for the power of SEO techniques and offers RSS feeds and RSS aggregation.

18. Trust - old pages rank landing pages related to new or subfolders or subdomains can spend with confidence. For your own site ranking factors look no further.
You rank search results with the confidence to pass or wait for months due to fresh material could save. Here is a post that shows you to identify and links to relevant pages from the old to the new message classification and more importantly, is to increase confidence. This increase and the new method in the page SEO landing page for each page is designed to strengthen the rating factors.

19. Sitemap - Sitemap to unite not only the site but also adds them to an irrigation system through a path of pages of nutrition as well.
Or Here are some other helpful tips using SEO sitemap can also use to improve the classification.

20. Abuse in the past despite sub - domains, subdomains, they still work. If your site is sagging under the weight of its own Oh, a subdomain of the site with timely content to block a new section to highlight a keyword or overthrow vertical competition. Or search engines and paid special attention to the keywords of the direction in which you could not always the best of a bad situation, sometimes you make a relevant keyword rich subdomain islands use their existing website to increase the pertinence create a new concept. O Here is a post on SEO, subdomains, or subfolders of the best. The choice is ultimately up to you, or even a combination of both is at all relevant use. Site architecture in tandem with content links, and the conversion should work. Only pieces of the puzzle are all integrated.

Learn SEO Step by Step

SEO Troubleshooting Sections:

• 15 Minute SEO Audit
• 10 Minutes Brand Reputation Audit (Not included in this blog post)
• Identification of Search Engine Penalties (not included in this blog)

15 Minute SEO Audit

The basics of SEO problem identification can be done in about 15 minutes. By completing this audit I recommend you take notes on the basis of the action items contained in each section. This will help later when you make a deeper immersion of the website. This audit is not exhaustive (see Chapter 9 for an on-site audit fully annotated), but to help you quickly identify the main problems that can convince customers that their services are worthwhile and should be given the opportunity to deepen. The most intelligent reading this section you can see it is based on the ideas expressed in Chapter 2. Fools reading this will think that is Harry Potter. The latter might enjoy more, but the first end with SEO skills better.

Prepare your browser

Before you begin your audit must set your browser to act more like search engine crawlers. This will help you identify simple tracking errors. You'll need to do the following:
disable cookies in your browser

Change your user-agent Googlebot

How I can do this and why is it important?

When search engines crawl the Internet usually do it with a user-agent string "that identifies them (Google is Googlebot and msnbot Bing is) and in a manner which does not accept cookies.
To see how to change your user agent go to Chapter 3 (picking the right SEO Tools) and see to change the user-agent. Setting the Googlebot user-agent that increases your chance to see exactly what Google is seeing. It also helps to identify problems of camouflage (cloaking is the practice of showing one thing to search engines and a different thing for users. This is what they call sarcasm penaltybait Googlers.) To do this well, a second pass over the site with its normal "user-agent is needed to identify the difference. That said, this is not the main objective of this quick trip through the given website.
In addition to this, you should also turn off cookies within your browser. By disabling them, you will be able to find the tracking issues associated with the preferences that you do on the page. A prime example of this is the intro page. Many sites will ask you to choose your primary language before they can enter your site. (This is known as an introductory page.) If you have cookies enabled and you have chosen your preferences, the website does not show this page again. Unfortunately, this does not happen for search engines.
This tactic language is extremely damaging from a SEO perspective, it means that every link in the address of the website is diluted as it will have to go through the introductory page. (Remember that search engines always see this page because you can not select a language) This is a big problem, because as we noted in Chapter 1, the main direction (ie www.example.com/) is usually the most tied to the page of a site.

Homepage

Then go to the address of the site and pay particular attention to the first impression of the page. Try to be as faithful to his opinion as possible and not thinking about it. You must come from the perspective of the casual browser (This will be easier because at this point you may not have paid any money and is much easier to be casual when not blocked by the client) Follow this by doing a quick review SEO Metrics very basic. To complete this step, you must do the following:
Notification of first impression and the resulting sense and feel about the reliability of the page

Read the title tag and find out how you could improve

To see if the address has changed (as in you are redirected to www.example.com/ to www.example.com / lame-keyword-in-URL-trick.html)

Check the canonical URL

How I can do this and why is it important?

The first step in this list helps you to align with potential web users. It is the basis for comprehensive audit and provides the basis for you to build. You can see the numbers all day, but if you can not see the web page as the user, will fail as an SEO.
The next step is to read the title tag and determine how we can improve. This is useful because when you change the title tags is easy (a major exception to this is if the client uses a difficult Content Management System.) And it has a relatively large direct impact on the rankings.
Next you need to turn their attention to the URL. First, ensure that redirects are not what happened. This is important because the addition of redirects dilutes the amount of link juice that actually makes the links on the page.
The last action item is to run a quick search on canonical URLs. The complete list of URL formats to check if it is in Chapter 2 (Relearning how you see the web). As control of the title tag, this is easy to check and provides a high work-effectiveness.
Secret
Usability experts generally agree that the old practice of cramming as much information as possible "above the fold" content pages and websites is not ideal. Make a call "to action" in this area is certianly important, but it is not necessary to put all important information there. Many tests have been done on this and the evidence overwhelmingly shows that users scroll vertically (especially when the lead).

Global Navigation
After checking the foundations of the homepage, you should direct your attention to the global navigation. This system acts as the main channel for link juice. Specifically, you will want to do the following:
Temporarily turn off JavaScript and reload the page

Make sure the navigation system works and that all links are HTML links

Take note of all the sections that are linked to

Re-enable Javascript

How I can do this and why is it important?

As we discussed in Chapter 2 (Relearning how to see the site), site architecture is critical to search friendly web sites. The global navigation is fundamental to this. Imagine that the website you are seeing is the right of ancient Rome after the viaduct of the legendary and canal systems were built. These channels are exactly equal to the global navigation link juice flowing around a website. Imagine the impact it can have a severe blockage in both systems. This is your time to find these clogs.
His first action is to disable JavaScript section. This is useful because it forces you to view your website from a user perspective very basic. It is also a perspective similar to search engines.
After you turn off Javascript, then reload the page and see if the global navigation still works. And often not going to discover one of the main reasons given customer is having problems indexing.
View Source on Next and see if all the navigation links are true HTML links. Ideally, they should be because they are the only class that can spend their entire link value.
The next step is to note which sections are linked. Ideally, all the main sections will be linked to the global navigation. The problem is, you will not know what all the main sections until you are further along in the audit. For now only to note and keep a mental list as you browse the website.
Finally, re-enable Javascript. While this is not necessary from the perspective of search engines, will ensure that AJAX and Javascript-based navigation that works for you. Remember that in this quick audit are not trying to identify a specific issue with the site, but instead are trying to find the big issues.
Secret
The global navigation menus are search engine lists appear as regular HTML unordered search engines and people who do not have JavaScript enabled and / or CSS. These menus using HTML, CSS pseudo-classes and optionally JavaScript to provide user feedback on your mouse position. You can see an example of this in Chapter 9.
Pages Category / Subcategory pages (if applicable)
After finishing with the website and for world shipping, you need to start diving deeper into the website. In the river analogy, category and subcategory pages are the forks in the canals. You can be sure they are optimized using the following procedure:
Make sure there is enough content in these pages to be useful as a single search result.

Find and note the strange links on the page (there should be no more than 150 links)

Take notes on how to improve the anchor text used for sub / content pages
How I can do this and why is it important?
As I mentioned, these pages are the main ways to juice a website link. They help to do so if one page (most often the main page) gets a lot of links, the rest of the pages on the website can also get a share of the profit. The first point of action requires that you have a view on whether or not the page be useful as a search result. This goes with my philosophy that every page on a website must be at least one link of a little decent. (You must pay your own rent, so to speak) As each page has the inherent capability to collect links, webmasters should make at least a minimum amount of effort to make all links page worthy. There is no problem with someone entering a cycle (of a search engine result or the site of a third party) in a category or subcategory page. In fact, you can save a click. To complete this step, identify if this page would only be useful for someone with a relevant query. Think for yourself:
1. Is there content on the page helps to provide context?
2. Is there a design element to break the monotony of a long list of connections?
Take note of the answers to both questions.
The next action item is to identify the strange links on the page. Remember, in Chapter 2 we discussed the value of the bond amount of a given link can be passed depends on the number of links on the page. To maximize the benefit of these pages, it is important to remove all foreign links. Returning to our analogy river, such links are the equivalent of "channels anywhere." (Built by the ancestors of the ancient Romans of Alaska Senator Ted Stevens)
To complete the last action item of this section, you will have to take notes on how to better optimize anchor text of links on this page. Ideally, it should be as specific as possible. This helps search engines and users to identify what landing pages are about.
Secret
Many people do not realize that category and subcategory pages a really good chance of qualifying for highly competitive phrases. When optimized correctly, pages that have links to all its children pages of content, the website (giving them popularity) and include a wealth of information about a specific topic (relevance). Combine this with the fact that each link goes to one of his sons also helps content page to the given page and you have a pyramid structure for successful classification.
Web Content
Now that you have reviewed the home page and navigation pages, the time of the audit of the meat of the website content pages. To do this, you must complete the following:
Check and note the format of the heading tags

Check and note the format of the Meta description

Check and note the format of the URL

Check if the content is indexable

Check and note the format of alt text

Read the content as if the search for
How I can do this and why is it important?
The first step is to check the labels given page title. This is important because it is both useful for the rankings and is the anchor text used in the search engine results. You do not achieve a link value of these links, but act as incentives for people to visit your site.
Tip:
SEOmoz did some tests intensive search engine ranking correlation factors on the topic of title tags. The results were quite clear. If you are trying to rank for a very competitive term, it is best to include the keyword at the beginning of the title tag. If you are competing for a period of less competitive and brand can help make a difference in clickthrough rates, it is best to put the name of the mark in the first place. With regard to special characters, I prefer the pipes for the aesthetic value, but hyphens, dashes n-, m-dashes and subtraction are all good signs. Thus, the format of best practices for title tags is one of the following:
• Primary Search - Keywords High | Brand
• Brand | Primary and Secondary Keyword Keywords
View http://www.seomoz.org/knowledge/title-tag/ up to date information
Like the action item first, the second point has to do with a metric that is directly useful for search engines instead of people (which are only indirectly useful to the people once they are shown search engines.) Control the source meta description see or use the mozBar and make sure that is compelling and contains relevant keywords at least twice. This inclusion of keywords is not useful to view the ranking, but because the party are in bold type in the search results.
The next action item is to check the URL for the optimization of best practices. Like Danny Devito, URL should be short, relevant and easy to remember.
The next step is to ensure that the content is indexable. To make sure, make sure the text is not contained in an image, flash or within a frame. To ensure that you are indexing, copying a whole sentence from the block of content and search inside the quotation marks in a search engine. If there is indexable.
If there is any image on the page (as it probably should be for the good of the users) must ensure that the images have appropriate alternative text. After running tests on SEOmoz about it, my colleagues and I found that the relevant anchor text was highly correlated with high rankings.
Finally and possibly most important, you should take the time to read the contents of the page. Read from the perspective of a user who just get a search result. This is important because the content of the page is the main purpose of the existing page. As an SEO, it can be easy to become blinded to the contents of quick audits. Remember, content is the main reason for this user reached the page. If it is not useful Vistors leave.
Links
Now that you have an idea of how it is organized web page is the time to see what the world thinks. You'll need to do the following:
See the total number of links and the amount of root domains linking to the given domain

See the anchor text of incoming links distribution

How I can do this and why is it important?
As you read in Chapter 1 (Understanding Search Engine Optimization), links are very important in search engine algorithms. Therefore, you can not get a full picture of a website, without analyzing their linkages.
This measure requires that you get two different parameters about the incoming links to the given domain. Moreover, these indicators can be very misleading due to internal links. Together they provide a more complete picture that makes the accounting of possible linkages and therefore more accurate. At the time of writing, the best tool for collecting the data is through SEOmoz Open the Web browser.
The second action requires you to analyze the side of the relevance of the links. This is important because it is a big part of search engine algorithms. This was discussed in Chapter 1 (Understanding Search Engine Optimization) and proof as true now as it did when you read it before. For these data, I recommend using Google Webmaster Central.
Search engine inclusion
Now that you have gathered all the information you can about how the website exists on the Internet since it is time to see what search engines have done with this information. Select your favorite search engine (you might need to Google) and do the following:
Look for the given domain to ensure that it is not penalized

View or minus the number of pages indexed particular Web site

Find three of the more competitive keywords that relate to the given domain

Pick a random content page and the search engines for duplicate content

How I can do this and why is it important?

As a SEO, all your work is completely useless if search engines do not react to it. In a less degree this is true for webmasters as well. The action items above will help you identify how the website given is answered by the search engines.
The first step is simple to do but can have serious affects. Just go to a search engine and find the exact URL of the main page of your domain. Assuming that is not new, should appear as the first result. If not, and is a site created, then you have major problems and was probably thrown out of the indexes of search engines. If this is the case, it is necessary to identify clearly and quickly.
The second point of action is also very easy to do. Go to any major search engine site and use the command (as defined in Chapter 3) to find almost every page of a domain that are indexed in the engine. For example, this might seem like the site: www.example.com. This is important because the difference between the number that is returned and the number of pages that actually exist in one place says a lot about how healthy is a domain in a search engine. If there are more pages in the index that exists on the page, there is a problem of duplication of content. If there are more pages on the actual site is in the search engine index, then there is a problem of indexing. Or are bad and should be added to the notes.
Compliance with the following order action is a quick exercise to see how the site is optimized given. To get an idea of it, simply search for three of the more competitive terms you think that the website rank reasonably determined. You can speed this process by one of the followers are the third party that are available. (See Chapter 3)
The final action item is to do a quick search for duplicate content. This can be done by accessing a content page indexed at random from the given web page and search for either the title tag (between quotes) or the first sentence of the content page (also in quotes). If more than one result of the given domain, then it has doubled content problems. This is bad because it is forcing the website to compete against itself to see the ranking. This forces the search engine to decide which pages are more valuable. This decision process is something that is best avoided, because it is difficult to predict the outcome.