Performance of your keywords in your account 'Keywords' tab check regularly.
'A' qualified status means your keyword is eligible to trigger ads. Click on the icon in the Status column about the performance of your individual keywords to get more detail.
So, the most important metrics to assess a clickthrough rate (CTR), because these people who click your ad after he saw it displays the ratio. Produced a relatively low CTR keywords (less than 1% on the search network) can often be improved as. Above tips will help improve your keyword's performance implementation. For a high CTR on Google will help increase your ad's position.
What statistics Learn more about look out for keywords.
Does not affect how I pay my keywords?
If your keywords are well chosen and you are following the tips above, your ad in a high position at a lower price or can show.
An auction-style bidding system works on AdWords, the keyword to trigger your ads will appear with advertisers to bid. Often as many advertisers will bid on a keyword that Google ads will appear in a position to determine what should and page. To do so, these two bids and is looking at the quality of your keyword:
Per click bid (max CPC) • Cost is the amount you are willing to pay when someone clicks on your ad
• How relevant to your ad and keyword quality score is related Google, which a number of things including your CTR, is determined by the searches are for
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Sunny Sehdev
Sunday, January 31, 2010
Top tips for great keywords
Is a great keyword:
• Ideally, 2-3 words long
• Specific keywords (they are too broad or general will not reach users as effectively as keywords that are highly targeted)
• directly related to your ad text
• Link your ad directly on the page (related to the specified destination URL)
What should I select keywords?
First, view the content of your website and every word below, write a word or phrase that combination gives every section of your business. This is the starting point for creating your keyword list.
All brand and product names include, as well as plurals, synonyms and alternate spellings for each word or phrase. Capitalization does not matter. Out keywords that are very common, redundant or ambiguous take.
Then, group your keywords in the subject and each subject to knit Create a new ad group. Put your keywords in the new ad group. For example, if your campaign for digital cameras, you can do with the group and one in one ad group and SLR digital camera mini digital camera.
Try using negative keywords. Negative keywords prevent your ads from showing when you specify a word or phrase is part of a search term. If your negative keyword - for example, repairs, specify, your ad for search terms such as repair of digital cameras will not show.
• Ideally, 2-3 words long
• Specific keywords (they are too broad or general will not reach users as effectively as keywords that are highly targeted)
• directly related to your ad text
• Link your ad directly on the page (related to the specified destination URL)
What should I select keywords?
First, view the content of your website and every word below, write a word or phrase that combination gives every section of your business. This is the starting point for creating your keyword list.
All brand and product names include, as well as plurals, synonyms and alternate spellings for each word or phrase. Capitalization does not matter. Out keywords that are very common, redundant or ambiguous take.
Then, group your keywords in the subject and each subject to knit Create a new ad group. Put your keywords in the new ad group. For example, if your campaign for digital cameras, you can do with the group and one in one ad group and SLR digital camera mini digital camera.
Try using negative keywords. Negative keywords prevent your ads from showing when you specify a word or phrase is part of a search term. If your negative keyword - for example, repairs, specify, your ad for search terms such as repair of digital cameras will not show.
Tuesday, January 26, 2010
Indexation for SEO: Real Numbers in 5 Easy Steps
Click the "traffic sources" link in Google analytics or Omniture (it can also be called "referring sources" in other analytics packages).
We want to find out how many pages the search engines have indexed, so the obvious next step is to go to the "search engines" sub-section.
Choose the engine you want indexation data on and click. We're not far now.
The "Landing Page" filter in the dropdown will show you the traffic each individual page on your site received from the engine you've selected. This also produces the magical "total" number of pages that have received traffic, described in the last step.
On pages that Google searches show that you count at least one unique number to receive travel shows. Listing of the Holy Grail - a number you how to track real time search engine's indexing of your site can see. Yourself, it's not particularly useful, but with time (I usually recommend monthly recordings, but some sites, every 2-3 months more for it can), whether provides insight into your pages, you are doing better or worse in traffic drawing on the engine.
Now, technically I am a bit shameless to be here. The number you are not the whole story - this page is a search engine or crawl your site indexed is not showing the actual number, but you have to say that the engine at least 1 visit to the URL of the unique number received. In my opinion it is more accurate and more action figure. The first definition - right - is difficult to argue (especially visual evidence provided above
Sunday, January 10, 2010
Integrate your web page rank
Following URL for how many of you are all equal, think?
http://www.example.com (Type 1)
http://example.com/ (Type 2)
http://www.example.com/index.html (3 types)
To see whether this URL from a web page as is technically one. They compete with each other all the URLs and search engine crawlers consider all means different SERP position.
If you think the scenario is 100 sites, added a link on the homepage. 30 point type is one of the site's URL. 25-point type the URL 2. 45-point type the URL 3.
Now my website, which all point to a URL. If only the URL, all 100 pages to add to a common issue if I was you, you turn out to have lost the most backlinks can.
It is very easy solution to this problem is fine. To choose a common one URL (or both), URL and a URL of each other before all. Please use the URL to always 301 redirect transfer.
It any less interested in SEO campaign website a very simple method is to confirm the link is not.
http://www.example.com (Type 1)
http://example.com/ (Type 2)
http://www.example.com/index.html (3 types)
To see whether this URL from a web page as is technically one. They compete with each other all the URLs and search engine crawlers consider all means different SERP position.
If you think the scenario is 100 sites, added a link on the homepage. 30 point type is one of the site's URL. 25-point type the URL 2. 45-point type the URL 3.
Now my website, which all point to a URL. If only the URL, all 100 pages to add to a common issue if I was you, you turn out to have lost the most backlinks can.
It is very easy solution to this problem is fine. To choose a common one URL (or both), URL and a URL of each other before all. Please use the URL to always 301 redirect transfer.
It any less interested in SEO campaign website a very simple method is to confirm the link is not.
Monday, January 4, 2010
Creating and Using a robots.txt File
Because robots.txt file on your website, you can expect, you can see the results in this article, a number of tools that can help you is essential.
What is robots.txt file?
Page robots.txt file server, you tell me the section of the site being crawled and indexed by search robots can be. If you, or index, an index for a search engine are registered, it's a different matter, one that the index can be closed, to prevent parts of your site's direction.
A simple text file in Notepad file itself can be made. Here's a folder you need for your home or index page for the site is stored in the root directory.
Why?
All search engines, or at least all major, now a spider or a bot on your site right now is obtained by robots.txt. Because the current robots.txt file, even if the robot is not part of the field is still a good idea, an invitation to your site can look at as a problem.
If not, their position, number or website as all spiders.
If you search on a particular page or an incomplete one site to create
I is important for all of it without adequate privacy password and knows when to protect bored, do not appear in search engines.
Most people are not included - if, for example, you really need something in the library cgi - bin directory recommended? One or two folders, thank you or error page.
Case, each search engine (same page) on the main page, and is used to configure the robot to provide all answers. Spam is important to prevent the formation of parties to be punished in many search engines.
Some robots or spiders, search engine submit email addresses collected the main purpose.
It is true that searching for them on sites I am looking for is a good reason. In those days, you can get access to site statistics? If your data "," No, he is the head file, forget it here on your site, many search robots do not take admission in favor of the robots.txt files mentioned will not help.
Robots.txt File
What is the main effort by robots.txt. This is what is your favorite word processing would be created in Notepad. Each topic has two lines:
User Agent: tattoo BOT scheme method name Disclaimer: file or directory
This line is in a folder, or replicated outside of a spider can, or you want to Bottofairu.
Some examples.
1 clarity. People of different files search engine
You, "is, Google and many works have one index file, folder name, privatefile.htm to make. If I have a hotel and a spider that Google is Google." These lines, robots.txt file is associated with:
User Agent: Robot Google Liability: / private / privatefile.htm
Let robot, spiders removed from all parts of the Sites
Newsection 'site for new category in the list did not, they are ready can be constructed, if any, will be rejected. Robot all use, if you want to see is', '*' wildcards only.
User Agent: responsibility: newsection
At the end of folder name begins with a slash, it is a form, which means that all files in the folder mentioned use.
Three. All spiders, all indications Nomimashou
Again, you can use all boilerplate except spiders. Secondly, in a vacuum, Safe Harbor, which easily leave blank lines.
User Agent: responsibility
Four. Spiders crawl your site in many
Above command, a small change - Beware!
User Agent: rejected
Living on your site and a site to remember next time you use the command!
What is robots.txt file?
Page robots.txt file server, you tell me the section of the site being crawled and indexed by search robots can be. If you, or index, an index for a search engine are registered, it's a different matter, one that the index can be closed, to prevent parts of your site's direction.
A simple text file in Notepad file itself can be made. Here's a folder you need for your home or index page for the site is stored in the root directory.
Why?
All search engines, or at least all major, now a spider or a bot on your site right now is obtained by robots.txt. Because the current robots.txt file, even if the robot is not part of the field is still a good idea, an invitation to your site can look at as a problem.
If not, their position, number or website as all spiders.
If you search on a particular page or an incomplete one site to create
I is important for all of it without adequate privacy password and knows when to protect bored, do not appear in search engines.
Most people are not included - if, for example, you really need something in the library cgi - bin directory recommended? One or two folders, thank you or error page.
Case, each search engine (same page) on the main page, and is used to configure the robot to provide all answers. Spam is important to prevent the formation of parties to be punished in many search engines.
Some robots or spiders, search engine submit email addresses collected the main purpose.
It is true that searching for them on sites I am looking for is a good reason. In those days, you can get access to site statistics? If your data "," No, he is the head file, forget it here on your site, many search robots do not take admission in favor of the robots.txt files mentioned will not help.
Robots.txt File
What is the main effort by robots.txt. This is what is your favorite word processing would be created in Notepad. Each topic has two lines:
User Agent: tattoo BOT scheme method name Disclaimer: file or directory
This line is in a folder, or replicated outside of a spider can, or you want to Bottofairu.
Some examples.
1 clarity. People of different files search engine
You, "is, Google and many works have one index file, folder name, privatefile.htm to make. If I have a hotel and a spider that Google is Google." These lines, robots.txt file is associated with:
User Agent: Robot Google Liability: / private / privatefile.htm
Let robot, spiders removed from all parts of the Sites
Newsection 'site for new category in the list did not, they are ready can be constructed, if any, will be rejected. Robot all use, if you want to see is', '*' wildcards only.
User Agent: responsibility: newsection
At the end of folder name begins with a slash, it is a form, which means that all files in the folder mentioned use.
Three. All spiders, all indications Nomimashou
Again, you can use all boilerplate except spiders. Secondly, in a vacuum, Safe Harbor, which easily leave blank lines.
User Agent: responsibility
Four. Spiders crawl your site in many
Above command, a small change - Beware!
User Agent: rejected
Living on your site and a site to remember next time you use the command!
H1 H2 H3 Tags
Web developers use as H1/H2/H3 tag. If the roof is very important, it is wrong to talk about SEO. Tag is a broad topic that can support the title tag
Plot your website, environment, your title page, My ", H 1, the title tag (under the subject) in May, the title tag is set to the original plan moments
However, this device is very nice, but remember the Internet meat wrote, include important information about your topic. Friendly people who are always the "" Nokia N95 in mind, I'm looking for hope in the search for information. In fact if you build immediate protection, web page within 30 seconds looking for what you want but.
Note: your web page to ensure high Heddaraberu that different brands
Travel
http://www.w3schools.com/tags/tag_hn.asp
Plot your website, environment, your title page, My ", H 1, the title tag (under the subject) in May, the title tag is set to the original plan moments
However, this device is very nice, but remember the Internet meat wrote, include important information about your topic. Friendly people who are always the "" Nokia N95 in mind, I'm looking for hope in the search for information. In fact if you build immediate protection, web page within 30 seconds looking for what you want but.
Note: your web page to ensure high Heddaraberu that different brands
Travel
http://www.w3schools.com/tags/tag_hn.asp
SEO On Page Basics
SEO or Search Engine Optimization to ensure the page the search engine on the Internet is more easily made. If the site does not fit you are likely to be beneficial in the search engine here in the next. SEO is the best quick guide:.
Make sure all your pages can be indexed by search engines - make sure that they are less than in other places in your link.
Make sure each page of unique content.
Make sure your meta tags properly organized - page label and caption, the description of the contents of web pages. Page labels and tags more than 68 characters, but should not exceed 148 characters wide.
Make sure to label your images featured ALT building:.
Link for more information: http://en.wikipedia.org/wiki/Alt_attribute.
Make sure the text links in Tadsoma content for the "use - If you have a page about blue, blue engine phrases used in text links.
Make sure your site is the only version - has 301 redirect all non www. URL www. Or vice versa.
Make sure that a single version of your homepage - index domain.com 301 redirect or initiate a return.
301 redirect is.
301 redirect.
301 redirect to the most effective and quick to redirect a search engine on the web. It is difficult to use and the pages of search engine rankings that do not care. For file names or move pages is to change the settings. safer. code "301", meaning a permanent method.
Redirecting check:.
http://www.webconfs.com/redirect-check.php.
Rel = "nofollow sites that you trust your code can not think spam techniques or do not need help in the search engine.
Verify that the correct code, in some cases lead to poor source search engine, is not good to be able to read pages.
If these instructions in your recovery and good SEO Search Engine path of good.
Important page SEO tools.
Project same page: http://www.webconfs.com/similar-page-checker.php.
To page real-time editing: http://htmledit.squarefree.com/.
Death Link Checker: http://www.dead-links.com/check_links.php.
To see traffic estimates: http://www.trafficestimate.com/resultsiframe.asp.
Check redirects:.
http://www.webconfs.com/redirect-check.php.
Make sure all your pages can be indexed by search engines - make sure that they are less than in other places in your link.
Make sure each page of unique content.
Make sure your meta tags properly organized - page label and caption, the description of the contents of web pages. Page labels and tags more than 68 characters, but should not exceed 148 characters wide.
Make sure to label your images featured ALT building:.
Link for more information: http://en.wikipedia.org/wiki/Alt_attribute.
Make sure the text links in Tadsoma content for the "use - If you have a page about blue, blue engine phrases used in text links.
Make sure your site is the only version - has 301 redirect all non www. URL www. Or vice versa.
Make sure that a single version of your homepage - index domain.com 301 redirect or initiate a return.
301 redirect is.
301 redirect.
301 redirect to the most effective and quick to redirect a search engine on the web. It is difficult to use and the pages of search engine rankings that do not care. For file names or move pages is to change the settings. safer. code "301", meaning a permanent method.
Redirecting check:.
http://www.webconfs.com/redirect-check.php.
Rel = "nofollow sites that you trust your code can not think spam techniques or do not need help in the search engine.
Verify that the correct code, in some cases lead to poor source search engine, is not good to be able to read pages.
If these instructions in your recovery and good SEO Search Engine path of good.
Important page SEO tools.
Project same page: http://www.webconfs.com/similar-page-checker.php.
To page real-time editing: http://htmledit.squarefree.com/.
Death Link Checker: http://www.dead-links.com/check_links.php.
To see traffic estimates: http://www.trafficestimate.com/resultsiframe.asp.
Check redirects:.
http://www.webconfs.com/redirect-check.php.
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